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Lawrence Witzling, President
Ph.D., A.I.A., A.S.L.A. Lawrence P. Witzling, President of PDI, has over 30 years of experience in urban design, land use planning, and architecture. His design work has won national awards for urban design from Progressive Architecture, the American Institute of Architects(AIA), and the Congress for the New Urbanism. Dr. Witzling works with local governments, private developers and neighborhood groups throughout the Midwest. He leads PDI's public participation efforts to gain necessary input for area–specific plans. He has worked on urban design and development projects involving strategic planning and consensus building in over 50 communities. His work focuses on a variety of issues, including urban design, growth management, environmental planning, rural design, sustainable planning, and economic development. His award–winning work includes downtown plans, a master plan for Milwaukee's lakefront, and several redevelopment studies. Dr. Witzling’s public sector work also includes land use and smart growth plans, park and open space design, town centers, revitalization of older retail areas, preparation of ordinances and guidelines, boundary agreements, and ongoing plan reviews. He played a key role in reconnecting streets and neighborhoods through his work on a redevelopment plan for Milwaukee’s Park East Freeway corridor. He also provides expert testimony, and has also helped negotiate a series of boundary agreements for numerous municipalities. At the University of Wisconsin–Milwaukee (UWM), he supervised several design studios addressing sustainable design options for the Menomonee Valley in Milwaukee. He helped organize and conduct a region–wide charrette that resulted in a publication describing the valley’s future and how it can be developed in a sustainable manner. He has co–authored several papers and studies on environmental quality, and has also prepared several successful grant applications in this field. He coordinated two expert panels on environmental quality issues, bringing together national and international experts to lead the Johnson Controls green building initiative in health, comfort and productivity. He has also conducted three national design competitions addressing issues of sustainable architecture (Pittsburgh Convention Center, Chicago Public Schools, and a concept competition for sustainable communities sponsored by the AIA’s Committee On The Environment). Dr. Witzling also assists municipalities and government groups in sponsoring architectural design competitions. He served as consultant to the Lower Manhattan Development Corporation for a design competition for a memorial to commemorate the September 11 attacks. Dr. Witzling has also worked on design competitions for smaller scale projects, such as libraries in Evanston and Matteson Illinois, as well as for architectural competitions for traditional neighborhood developments in the Midwest. Dr. Witzling is a professor on the faculty of the School of Architecture and Urban Planning at UWM, where he served as Associate Dean from 1982 to 1996. He was also Director of the Johnson Controls Institute for Environmental Quality at UWM from 1993 to 1998. In addition to his doctorate in city and regional planning from Cornell University, he is both a registered Architect and landscape architect. View other prinicipal information Carolyn Esswein M.Arch., M.U.P., AICP Brian Peterson M.Arch., AIA |
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