Location
City of Milwaukee

Client
Department of City Development

Project
The unprecedented removal of an elevated freeway spur in downtown Milwaukee opened up an 85-block area for redevelopment. PDI prepared a Master Plan and Form-Based Development Code to guide new mixed-use developments in this area.

Reconnected Neighborhoods
The Park East Freeway was a physical barrier separating Milwaukee's Downtown from adjacent neighborhoods. PDI's design work reconnects existing neighborhoods with new streets, and replaces the freeway spur with a new boulevard.

Distinct Districts
PDI's Master Plan and Form-Based Code identify three distinct districts, each with a unique character and design approach.

Pedestrian Friendly
In addition, standards are provided to produce quality architecture, walkable streets, and active urban spaces. In addition to mixed-use opportunities, the plans provide for landmarks, public spaces, and pedestrian-friendly amenities.

Code Fosters Good Urban Design
The Form-Based Code regulates land uses, building placement and height, parking, and a variety of building details. The Code requires a percentage of storefront uses on certain streets, and forms a foundation for good urban design and investor confidence.

New development began shortly after the Code was adopted and has continued at a rapid pace. PDI's work on this project won a national award from the Congress for the New Urbanism (CNU).